SUB - Industry Research | Sgonsior 2024

PORTFOLIO

INDUSTRY RESEARCH

One of the first 7 people hired to join the Altais start-up, a spin off of Blue Shield of CA and company with long standing expertise of a 'payor & service' entities. Charged to create a company and transform identity to a 'provider & product' entity. Altais formed with grand aspirations of competing in a highly competitive provider and product solution arena. Success predicated on quickly growing industry knowledge through talent acquisition and research.

I led the research effort that consisted of myself, a product owner, and marketing leader. Goal was to to understand the following sufficiently to set the Altais product platform direction:

Understanding Addressable Market
Determining Differentiating Go-To-Market Approach
Framing Offerings, Channels, & Pricing

This material is the output of the research presented to the Board of Directors and executive leadership team.

ABOUT US

INDUSTRY RESEARCH

I led the research effort that consisted of myself, a product owner, and marketing leader. Goal was to to understand the following sufficiently to set the Altais product platform direction:

Understanding Addressable Market

Determining Differentiating Go-To-Market Approach

Framing Offerings, Channels, & Pricing

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This material is the output of the research presented to the Board of Directors and executive leadership team.